This article is a perfect example of how a technology assessment could help your company find an emerging market for your unique solution.

In keeping with Obama’s pledge to run the most open and transparent transition in history, his staff is voluntarily releasing the names of its donors on a monthly basis through a nascent Web application called Blist. The Seattle-based start-up launched its program in beta form in February and is backed by Frazier Technology Ventures and Morgenthaler Ventures. (National Journal, January 5, 2009)